In Gist: 

• Client: Flipkart Pvt Ltd 
• Industry: E-commerce 
• Challenge: Scale GMV while maintaining CPV at 1 and achieving 50+ ROAS
• Results: Exceeding expectations by 40%: From 50+ expected goal to 70+ achieved ROAS month on month, with CPV locked at 1

How ParityCube helped: Leveraged ParityCube-owned Cuelinks’ affiliate network to do strategic & targeted marketing to high-intent buyers

About Flipkart: 

Flipkart Pvt Ltd is a leading brand in the Indian e-commerce retail space. Founded in 2007, Flipkart is backed by Walmart and has since enabled millions of consumers, sellers, and merchants to be a part of India’s digital commerce revolution. Flipkart aims to transform commerce in India through technology. 

Challenge of Increasing GMV, Maintaining CPV & Boosting ROAS: 

• Scale GMV while maintaining CPV at 1 and achieving 50+ ROAS

Flipkart wanted to dramatically increase Gross Merchandise Value (GMV) without inflating Cost Per Visit (CPV) or sacrificing Return on Ad Spend (ROAS).

Results: Delivering Beyond Expectations 

• Achieved 70+ ROAS month-over-month, delivering beyond the initial 50+ goal while maintaining CPV at 1 – a 40% extra boost on the expected outcome.

Cuelinks combined its expansive affiliate network with precision marketing and delivered a resounding success to Flipkart’s challenge. 

CPV: 1, ROAS: 70+, 40% ROAS Boost, GMV Increased

How Exactly Cuelinks Affiliate Network Helped:

Cuelinks opted for a multi-channel approach while focusing on targeted, strategic marketing: 

1. Visibility Amplification

• Maximizing on Cuelink’s vast network including DesiDime & Zingoy, leading deal & cashback sites, respectively, owned by Cuelink’s parent company Parity Cube Pvt Ltd.
• Strategically showcased Flipkart’s offers to attract high-intent buyers, driving a surge in high-quality traffic

2. Precision Content Targeting

• With the help of an expert internal content team, Cuelinks promoted high-GMV products through its vast network 
• With consistent efforts & targeted marketing, Cuelinks attracted high-intent buyers aligned with revenue objectives

Conclusion: 

With ParityCube’s strategic approach, massive reach to high-intent buyers and solid support from Flipkart’s team, we are proud to have helped Flipkart transform its e-commerce challenge into a resounding success. The partnership not only helped Flipkart increase its GMV but also helped the brand do efficient & effective marketing at scale. 

New to Cuelinks & looking to partner with us? Reach out at support@cuelinks.com or +918291035656

Already a Cuelinks client and curious how you can further leverage the Cuelinks Affiliate Network? Reach out to your Cuelinks representative to learn more.