“Change is the only constant,” we are sure you must have heard of this wonderful quote by the Greek philosopher Heraclitus. 

And guess which is the ultimate superpower to win against this “constantly changing reality”

It’s adaptability.

Adaptability & Agility are two A(s) marketers have to have on their mark sheets. Because after all, marketing success lies in knowing when to ride the wave and when to create it. 

If you prep your marketing, your sales, and your strategy in advance with these upcoming (& ongoing) trends in affiliate marketing, you are already closer to getting those two A’s. 

And, let’s be honest. Marketers can be bad at managing spreadsheets but we cannot afford bad marketers in prioritising strategy. 

So let’s get to it. Here are a few upcoming & ongoing trends in Affiliate Marketing for the years 2024 to 2025 that every brand must know. 

Affiliate Marketing Trends for 2024 to 2025 that You Cannot Ignore 

Affiliate Marketing Continues to Evolve in the year 2024 

Affiliate marketing has always been one of the top-performing marketing channels for countless brands. In the coming year of 2025, we will see affiliate marketing continue to evolve in areas of tech, AI and traditional strategies. 

For example, we all know how important cookies can be for tracking especially in the affiliate marketing space. 

Well, Google has been planning to start phasing out (remove) 3rd-party cookies from Chrome browsers by the end of 2025. However, earlier in July 2024, Anthony Chavez, VP of Privacy Sandbox at Google wrote that instead of depreciating 3rd party cookies from browsers, Google said that it will implement a new system that will allow users to select their preferred tracking options across Google’s search products. 

So while we do not know what lies ahead of us, some companies have already started to shift to server-to-server tracking. As we move forward Affiliate Networks will need to reoptimize their tech infrastructure to support newer technologies. 

Using Artificial Intelligence might become an emerging trend in the affiliate industry in 2025 

Artificial Intelligence which may seem like just another buzz word is getting real & real, day by day. An upcoming trend in the affiliate marketing space that not many marketers seem to anticipate is AI. 

It has already made its foray into how we marketers process data & run our campaigns. AI will continue to emerge as a trend in the performance marketing space – be it to analyze data, predict future trends based on historical data, optimize campaigns for ROI and even do scaled marketing automation. AI in affiliate marketing can provide personalised campaign recommendations to both brands and publishers. 

SurveyMonkey’s findings show that nearly half (48%) of marketing teams are prioritizing AI integration as a core objective for 2024.

76% of Consumers Buy Products Seen on Social Media, further fuels Influencer Affiliate Marketing  

As per a recent stat by Retail Touchpoints, over 76% of consumers buy products seen on social media. This will continue to fuel influencer affiliate marketing in the year 2024 – confirming another stat by Kinsta that suggests 88% of consumers have been inspired to buy something by an influencer. 

Social Commerce is already well-positioned to become the future of e-commerce. Don’t believe that yet? 

Get this – 44% of users use Instagram to shop weekly. This is not us saying it but coming straight up from the official Instagram Trends Research Study survey in countries namely AU, BR, DE, FR, IN, JP, KR, UK, and US.

As Social Commerce continues to grow in the year 2025, influencer affiliate marketing will soar to newer heights of growth. 

Affiliate Marketing to Shape Social Commerce: The Future of E-commerce

The latest Instagram Shopping stats reveal that 130 million users tap on shopping posts each month and about 491M users login to Facebook solely for shopping. TikTok, one of the top social commerce platforms also boasts about 58.2% of users using TikTok for shopping inspiration. This number is significantly higher than 9.6% of users in the year 2022 (who made a purchase via TikTok). 

So without a doubt, Social Commerce is on its path to become the next revolution in E-commerce. 

Affiliate marketing here will continue to play a pivotal role in bridging the gap between influencers, content creators and brands or businesses. Through affiliate networks such as Cuelinks, brands can leverage trusted voices to boost their sales. A natural extension of this strategy can also be a cashback incentive (such as via Zingoy) to boost brand loyalty and increase the retention rate of customers. 

Monetizing User-generated Content with Affiliates will Continue to Drive Higher Engagement & ROAS 

Using User-Generated Content (UGC) in conjunction with affiliate marketing will continue to be a game changer for brands looking to up their engagement and ROAS numbers. 

In the words of Scott Cook, 

“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.”

Word-of-mouth marketing doubles sales compared to paid ads, says the most recent study of Flockler. Another stat reveals that UGC greatly influences 79% of people’s buying decisions.

Using an affiliate network such as Cuelinks, publishers can easily monetize UGC content further giving a boost to brands’ growth & sales. 

At DesiDime (owned by ParityCube), we own the largest online shopping community in India including community-powered forums, deals and much more – all harnessing the power of UGC to drive hypergrowth for brands simultaneously helping countless consumers in their shopping decisions.

By utilizing authentic testimonials, reviews, and creative content produced by real users, brands can drive higher engagement levels, cultivate brand loyalty, and ultimately achieve a more significant return on their marketing investments.

Nano Influencers are winning over Macro & Celebrity Influencers by over 29% and Micro-Influencers by 18%

In a surprising twist, nano influencers are emerging as the dark horses of affiliate marketing, outshining their more famous counterparts. 

Recent data by Aspire IO reveals that these everyday content creators, with their modest follower counts, are driving the highest engagement rates (average 4.39%) across all platforms.

Another latest study by Influencer Marketing Hub reveals that brands have invested more in paying nano influencers over macro and celebrity influencers by a staggering 29%. 

Even micro-influencers are feeling the heat, lagging behind by 18%. 

Nano influencers, with their hyper-targeted audiences and genuine connections, are turning trust into transactions at an unprecedented rate. Brands are quickly realizing that when it comes to influence, sometimes less really is more, especially for the bottom line.

So this was all about sharing the latest trends in affiliate marketing in 2024 to 2025 that brands must know. 

Need us to give you a helping hand in your brand growth? Reach out to us at +91 9892911555 OR +91 8291036611.