Ever heard of the infamous quote by W. Edwards? “In God we trust, all others must bring data.” 

We saw you just nodded your head there. So let’s start off with some numbers. 

The global Affiliate Marketing industry is worth over $17 billion. 

India is still a growing market valued at $331 million, expected to cross $420M+ value by the year 2024 as per the Internet & Mobile Association of India (IAMAI). 

And, get this – over 80% of marketers use affiliate marketing to reach their customers. 

“Okay, but what does this have to do with consumers’ buying journey or purchase funnel?”

Well, stick with us for a minute because we are about to let you in on a little secret. You know those times when you go on Google, YouTube (or Bing if you are feeling special) and hunt for the best deals, compare product prices, read buying guides & reviews, or simply look for that perfect discount code?

Chances are, you’ve bumped into our world without even realizing it. We are talking about the world of ParityCube – right, that’s us. 

From the moment you start thinking about a purchase to long after you’ve hit that ‘buy’ button, we’re there, helping consumers get the best shopping experience & brand their profits & sales. Don’t worry if what we just said flew over your head. 

We have addressed it with more details below.

Adapting to Changing Consumer Shopping Trends 

Alright, let’s get real for a second. Remember the good old days when you’d just walk into a store and buy whatever caught your eye? Or look at a product online and just buy it with little to no research? 

Well, those days are as gone as your money when buying the new iPhone 16 Pro Max right now. 

Here’s it – Statistics show that 62% of urban consumers today research the product before making a purchase online or offline. 

At ParityCube, we understand that the modern shopper’s journey isn’t linear. It’s a complex web of touchpoints across various channels and devices. 

Our strategy? Be everywhere our customers are.

Data-Driven Customer Journey Mapping 

Remember that quote about trusting in data? Well, we live by it. What really sets us apart is our ability to collect, analyze and act on data from every customer interaction across our platforms. 

We map out the entire customer journey, from the first spark of interest to the post-purchase experience. By understanding how our users behave, what they’re looking for, and when they’re most likely to make a purchase, we can optimize our marketing efforts and provide value at exactly the right moment.

How ParityCube is Integrating Affiliate Marketing into the Purchase Funnel 

From the awareness stage to the purchase, DesiDime kicks in with the hottest deals, coupons, and trending discussion forums where our users can be found buzzing about everything from credit cards, upcoming sales, and best mutual funds to the best mixer & mattresses to buy. 

Zingoy on the other hand helps consumers get a few bucks back (cashback) every time they shop. Who doesn’t love that? And guess what? You also get to enjoy the benefits of post-sale loyalty from your target audience as they are more likely to return. So a win-win for both! 

Cuelinks works behind the scenes & acts as the affiliate infrastructure, converting every link to an affiliate link, and ensuring robust tracking. 

With Cuelinks we help bridge the gap between brands and affiliates or influencers. 

Conclusion

At ParityCube, we’re not just participating in the affiliate marketing revolution – we’re leading it. What started from a humble beginning in the year 2011, PCPL is now a leading performance marketing company in India. 

By leveraging data, and meeting consumers at various touchpoints in their purchase journeys, we’re redefining what it means to guide consumers through the purchase funnel.

So the next time you’re hunting for a deal, comparing prices, or earning cashback on a purchase, remember – you’re not just shopping. You’re part of a carefully crafted journey, designed to make your experience better at every step. And we’ll be there, behind the scenes, making it all happen.

Need us to give you a helping hand in your brand growth? Reach out to us at +91 9892911555 OR +91 8291036611.