About us

Parity Cube Private Limited (‘PCPL’) is a five year old start-up company, started by Mehul Jobanputra and Jimish Jobanputra. PCPL began its operations in August 2011, with just two co-workers and a small rented place in Mumbai. Today, PCPL office accommodates more than 55 people who help PCPL manage and develop its three awesome products – DesiDime, Cuelinks and Zingoy.

When PCPL started its operations in 2011, its only focus was to have the largest user - driven online shopping community in India. And hence, DesiDime!

Thanks to the efforts of our wonderful team, today, DesiDime ranks amongst the top 350 websites in India with around 75,000 visits per day and approximately 1.4 million posts on its forums. DesiDime.com is now a part of the world’s largest deal community called pepper.com.

In 2012, PCPL made its foray into the affiliate marketing space with the launch of its second website Cuelinks.com, which enables bloggers, deal site owners, coupon sites, publishers, forum owners and other website owners to monetize their content in the most effective way. Cuelinks, today, has more than 10,000+ publishers on board and ranks amongst top 4,000 websites in India. Cuelinks helps its over 1,025 Merchants by sending them around one lakh clicks on a daily basis.

In 2013, after winning over the India market, Cuelinks has now extended its operation in Brazil and Russia.

PCPL recently launched its cashback website, Zingoy.com for rewards shopping and sharing. Zingoy not only rewards its users on their own purchases but also provides cashback to its users on their friend’s purchases. With 1,20,000 users, already on board, it is now the fastest growing cashback site in India with almost rupees one crore cashback rendered so far.

Within a matter of six months of its launch, Zingoy has, 350+ merchant partners on the site, and has contributed 40 crores to the total gross merchandise value of e-commerce websites.

Desidime Vision

To be the best place for consumers to share their knowledge and learn from other experts to help them make the right decisions

Desidime Mission

Building a community driven platform that people can trust. Enabling people to access all information needed while being open, entertaining and inspiring

Zingoy Vision

To be the Best Rewards platform for customers for their all online and offline transactions

Zingoy Mission

Building a trustworthy, entertaining and a highly rewarding platform that customers can choose for all their sector-agnostic transactions be it shopping, travel, Finance, Surveys, Education, Games etc

Cuelinks Vision

To Make Performance Marketing easyand scalable for creators

Cuelinks Mission

Building platform and tools that willhelp creators scale revenue via performancemarketing with access to sector-agnosticaffiliate campaigns across the globe

Be Part of it

Our performance marketing products are growing and getting bigger every day. It's You. It's Us. Be It the community of DesiDime, publishers and merchants of Cuelinks and the Users or clients of Zingoy, We have one rule - We obsess over customers and clients using our products because we would be nothing without them.

Be Frugal

We have been a profitable bootstrapped startup from year 1 and We would not be able to achieve that without Frugality. While we help others save money or earn money, We ourselves must be frugal too with everything as a company - be it time, money or any resources.

Focus on Impact

We all like to work hard - be it the ticket you just solved, the deal you posted, the campaign you ran or the partnership you sealed - we would all love to know about it. MEASURE, MEASURE! We need to measure our efforts and impact it created. Use the insights and data to take the right decisions!

Welcome everyone

We have been lucky to work with bright minds across India and across gender, caste, religion etc. We welcome every new face, every new individual and come together as a Family! We may have some natural bias but we learn to grow past it!

Build Trust and Respect

We are experts in what we're doing, so trust and respect is something we carefully nurture – earn it, give it, keep it! We make mistakes but we’d rather learn from them than hide them. Speaking up won't compromise your integrity, it’s what we expect from each other.

Own It

We love to own it up Like a Boss by taking full responsibility of project or task or campaign and nurturing it as its your own baby! We roll up our sleeves while we also support, encourage and empower our teammates.

Embrace experimentation

We must not hesitate to experiment. Just because something has been done that way in the past, Its not always right. We should learn to embrace experiments and adapt ourselves to constantly changing and evolving technologies around us.

Choose the Right

We always hire the right people and promote meritocracy and good attitude over anything else. We always look for candidates who share our values and who can help us grow too. We Always give honest feedback to our co-workers.