About us

Parity Cube Private Limited (‘PCPL’) is a five year old start-up company, started by Mehul Jobanputra and Jimish Jobanputra. PCPL began its operations in August 2011, with just two co-workers and a small rented place in Mumbai. Today, PCPL office accommodates more than 55 people who help PCPL manage and develop its three awesome products – DesiDime, Cuelinks and Zingoy.

When PCPL started its operations in 2011, its only focus was to have the largest user - driven online shopping community in India. And hence, DesiDime!

Thanks to the efforts of our wonderful team, today, DesiDime ranks amongst the top 350 websites in India with around 75,000 visits per day and approximately 1.4 million posts on its forums. DesiDime.com is now a part of the world’s largest deal community called pepper.com.

In 2012, PCPL made its foray into the affiliate marketing space with the launch of its second website Cuelinks.com, which enables bloggers, deal site owners, coupon sites, publishers, forum owners and other website owners to monetize their content in the most effective way. Cuelinks, today, has more than 10,000+ publishers on board and ranks amongst top 4,000 websites in India. Cuelinks helps its over 1,025 Merchants by sending them around one lakh clicks on a daily basis.

In 2013, after winning over the India market, Cuelinks has now extended its operation in Brazil and Russia.

PCPL recently launched its cashback website, Zingoy.com for rewards shopping and sharing. Zingoy not only rewards its users on their own purchases but also provides cashback to its users on their friend’s purchases. With 1,20,000 users, already on board, it is now the fastest growing cashback site in India with almost rupees one crore cashback rendered so far.

Within a matter of six months of its launch, Zingoy has, 350+ merchant partners on the site, and has contributed 40 crores to the total gross merchandise value of e-commerce websites.