Assistant Manager SEO
Location: Mumbai, India
Core Responsibilities
- Review and analyse websites for areas that need to improved, deleted, or revised.
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for websites.
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Effectively use header tags.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Create advanced SEO strategies.
- Create App Store Optimization Strategies and execute the same.
- Evaluate product offering, traffic, landing page quality, content, design, demographics of prospective customers when determining keywords and campaigns.
Experience
- You know how to identify irrelevant/dead content and divert the SEO value from these pages to active pages.
- You have handled Reviews, Ratings, Forums & Dynamic individual pages to avoid any.
- You have handled a deal/coupon/travel/food review/ecomm website (these websites featuring in top 3 for high competition keywords would be an advantage point).
- You have won SEO ranks based on White Hat activities only.